Saaskart is India's most trusted B2B software marketplace — evolving into an AI-powered procurement intelligence platform that eliminates the chaos of software discovery, buying, and management for every Indian business.
₹35L
Govt. Funded
$5M
Valuation Cap
$1M
Raising Now
500+
Products Listed
2024
Founded · Jaipur
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02 — The Problem
Software Buying Is Broken in India
Indian SMBs and enterprises lose crores every year to fragmented discovery, wasted licences, and zero visibility into their SaaS stack.
🔎
Discovery Is Chaotic
Businesses rely on Google searches, random referrals, and biased analyst reports — wasting weeks before trialling a product. There is no trusted India-first platform guiding this decision.
112+
Average SaaS apps per company in 2025
💸
Massive Licence Waste
73% of employees don't use their assigned SaaS licences. Companies pay for software nobody uses — with no system to track it. This averages $19.8M in pure annual waste per organisation.
$19.8M
Average annual SaaS waste per organisation
📋
Procurement Is Manual
Software procurement still happens over emails, spreadsheets, and WhatsApp. No standardised workflows, no audit trails, no vendor negotiation intelligence. Finance teams have zero visibility.
85%
Of SaaS spend is renewals — managed with zero automation
🇮🇳
India Has No Local Champion
G2 and Gartner are US-centric, expensive, and ignore India's pricing, language, and SMB-first buying journeys. There is no dominant Indian platform for software discovery or procurement.
$10.4B
India SaaS market 2024 — zero dominant local discovery platform
03 — The Solution
One Platform. Two Phases. Total Control.
Saaskart solves the full software lifecycle — from discovering the right tools to managing them intelligently with AI at every step.
Phase 1 · Live Now
Discovery & Buying Platform
A curated marketplace where Indian businesses find, compare, and buy the right software — guided by real reviews, verified data, and SIA, our AI recommendation engine. 100% free for buyers.
Curated marketplace of 500+ SaaS tools across all categories
SIA — AI Intelligent Advisor for personalised software recommendations
Side-by-side comparison with verified reviews from real Indian buyers
Exclusive perks, deals, and bulk licensing discounts for buyers
Vendor profiles, category rankings, and trust scores
Connect Community — WhatsApp, events, Academy & Learning Hub
GOAL: Become the #1 software discovery platform in India — the G2 of Bharat
Phase 2 · In Development
Procure+ Management & AI Agents
Procure+ transforms SaasKart into an intelligent procurement OS — with AI agents that autonomously manage sourcing, renewals, negotiations, and approvals for every Indian business.
Procure+ dashboard — full SaaS stack visibility and spend control
AI Procurement Agent — automates RFQs, vendor outreach & negotiations
ERP integrations — NetSuite, QuickBooks, Zoho, SAP
VISION: The AI procurement co-pilot for every Indian SMB & enterprise
04 — Product Suite
Everything In One Stack
Six tightly integrated products spanning the entire software lifecycle — from awareness to adoption to optimisation.
01 / 06
🛒
SaasKart Marketplace
India's most trusted B2B software marketplace. Discover, compare, and buy 500+ SaaS tools with verified reviews, category rankings, and exclusive buyer deals. Completely free for buyers.
Phase 1 · Live
02 / 06
🤖
SIA — AI Advisor
SaasKart's Intelligent Advisor understands your business needs, team size, budget, and workflows — then surfaces the top 3–5 tools personalised for your exact context.
Phase 1 · Live
03 / 06
📦
Procure+
Intelligent software procurement partner. Centralises bulk licensing, vendor negotiations, contract tracking, and approval workflows — giving teams full spend control and visibility.
Phase 2 · Beta
04 / 06
⚡
AI Procurement Agents
Autonomous AI agents handle RFQ generation, supplier outreach, negotiation assistance, renewal scheduling, and compliance checks with zero human intervention required.
Phase 2 · Roadmap
05 / 06
📊
SaaS Stack Analytics
Live dashboard showing every SaaS tool your organisation uses, who uses it, what it costs, and which licences are idle — turning SaaS spend from a mystery into a strategy.
Phase 2 · Roadmap
06 / 06
🌐
Connect Community
A thriving community of founders, buyers, and SaaS vendors. Learning Hub, Startup Stories, Academy, Peer Insights, and live webinars — ecosystem building at scale.
Live · Growing
05 — AI Strategy
AI Agents That Procure For You
Phase 2 transforms SaasKart from a marketplace into an autonomous procurement intelligence layer — AI doing the heavy lifting on the most painful parts of software management.
Planned AI Agent Suite
🔍
Discovery Agent
Analyses your existing stack, identifies redundancies, and proactively surfaces better or cheaper alternatives without you asking.
📝
RFQ Agent
Automatically generates vendor RFQs, sends outreach, and collects structured proposals — reducing sourcing from weeks to hours.
🤝
Negotiation Agent
Benchmarks pricing against live market data and guides procurement teams to consistently secure 20–40% better deals.
🔔
Renewal Agent
Monitors all contract expiry dates, analyses usage before renewals, and recommends renew, renegotiate, or cancel decisions.
Analyses SaaS spend patterns, predicts future costs, and delivers actionable savings recommendations across the portfolio.
The AI Procurement OS Vision
Every Indian SMB deserves the procurement intelligence that only Fortune 500s currently have — automated, affordable, and built for India.
Avg SaaS apps managed per company
112+
Average annual SaaS waste per org
$19.8M
Unused licence rate (global average)
73%
Procurement software CAGR 2025–33
8.38%
India SaaS market CAGR 2025–34
27.3%
AI-driven procurement cost reduction
20–40%
India SaaS market by 2034
$80.2B
06 — Market Opportunity
Massive Addressable Market
SaasKart operates at the intersection of two explosive markets: India's booming SaaS ecosystem and the global software procurement intelligence industry.
India SaaS · 2024
$10.4B
Current market size — 27.3% CAGR through 2034
India SaaS · 2034
$80.2B
Projected — a 7.7× expansion in a decade
Procurement Software · Global
$8.2B
Global procurement software market · 8.38% CAGR
India IT Spending · 2026
$176B+
Projected India IT spending — fastest growing globally
SaasKart SAM
$2.5B+
Serviceable addressable market · India near-term
Target Customers
500K+
Indian SMBs & startups actively spending on SaaS
AWS Validates the Moment
"AWS launched its Marketplace in India in May 2025, calling it a UPI moment for enterprise software procurement" — validating the exact market SaasKart is building in.
07 — Traction & Validation
Real Traction, Minimal Capital
Bootstrapped to meaningful traction with minimal capital — proving the model before raising institutional funding.
500+
SaaS Products Listed
₹35L
Government Funding Secured
1,270+
Software Categories Covered
AIC
NITI Aayog–Backed Incubator
🏛️ Government Backed
Received ₹35 Lakh from AIC-MUJ — Atal Incubation Centre at Manipal University Jaipur, a NITI Aayog-supported incubator under Startup India. Institutional validation from Day 1.
AIC-MUJ · Startup India · 2024
💬 Buyer Testimonials
"SaasKart has been an invaluable partner in our digital transformation journey." Multiple buyers cite SaasKart as their go-to platform for discovering cost-effective, reliable SaaS tools tailored to their needs.
Verified Buyer Feedback
🤝 Seller Validation
"Partnering with SaasKart as a seller significantly boosted our business. The platform's extensive reach helped us connect with a larger audience and drive more sales." — B2B SaaS vendor.
B2B Vendor Testimonial
🧑💼 Ecosystem & VC Partners
"I highly recommend SaasKart to anyone in our portfolio looking to discover top-notch SaaS solutions. Their marketplace helps enhance operations and drive growth." — VC partner.
VC Ecosystem Partner
08 — Business Model
How SaasKart Earns
A multi-layered monetisation strategy — buyers pay nothing, vendors pay for growth, enterprises pay for intelligence.
💳
Vendor Subscriptions
SaaS vendors pay monthly or annual fees for premium listings, featured placement in category searches, enhanced analytics, and buyer intent signal access.
Primary · Recurring
🤝
Affiliate & Lead Generation
Commission on every qualified software purchase referred through the marketplace. Performance-based revenue with no upfront cost to vendors — high LTV per deal.
Commission · Scalable
📦
Procure+ Subscriptions
Enterprise subscription for the full procurement management platform — stack tracking, approval workflows, spend analytics, and AI agent access. Seat-based pricing.
High ACV · Enterprise ARR
🤖
AI Agent Access
Premium API and dashboard access for AI procurement agents — priced per task or agent seat. Companies pay for autonomous RFQ, renewal management, and negotiation intelligence.
AI Usage Fees · Premium
🎯
Buyer Intent Data
Real-time signals showing which companies are actively researching specific software categories — sold as high-value GTM intelligence to vendors and investors.
Data Product · High Margin
📚
Playbooks & Content
Monetised content library of procurement playbooks, SaaS selection guides, vendor evaluation frameworks, and category reports — sold direct or bundled in plans.
Content Revenue · Low CAC
09 — The Ask
Raising $1,000,000 at a $10M Valuation
Seed round to accelerate Phase 1 growth and build Phase 2 Procure+ & AI Agents
Round Type
Seed
Raising
$1,000,000
Valuation Cap
$10M
Prior Funding
₹35 Lakhs
Use of Funds
40%
Product & Engineering
Build Procure+ Phase 2, develop AI Agent infrastructure, and scale marketplace with deeper discovery features and SIA AI v2.
25%
Sales & Growth
Hire B2B sales talent, build vendor acquisition pipeline, and scale buyer community through content, SEO, and partnerships.
20%
Team Expansion
Hire senior engineers, AI/ML specialists, a product lead, and a Head of Enterprise Sales to execute Phase 2.
15%
Operations & Marketing
Brand building, performance marketing, community events, analyst relations, and enterprise customer infrastructure.
10 — The Team
Built by Founders Who Know
A founder-led team with deep roots in B2B SaaS, IT services, and Indian startup ecosystems.
PM
Prateek Mathur
Founder & CEO
Serial entrepreneur with deep experience in IT outsourcing and growth marketing. Founded FindFirms (B2B services marketplace), SaaS Dekho (SaaS discovery), and now SaasKart — his most ambitious venture yet. Also runs Mathur Ventures. Based in Jaipur, Rajasthan.
Ex-FindFirms
Ex-SaaS Dekho
Mathur Ventures
Jaipur
BD
Business Dev Lead
Head of Partnerships
Drives vendor acquisition and ecosystem partnerships for the marketplace. Responsible for onboarding SaaS companies, negotiating exclusive deals, and building the seller community that makes SaasKart sticky for buyers.
Vendor Relations
B2B Sales
Ecosystem
TL
Tech & Product Lead
Head of Engineering
Builds and maintains the SaasKart marketplace, SIA AI advisor, and Procure+ backend. Responsible for the AI agent architecture powering Phase 2. Deep expertise in marketplace platforms, ML pipelines, and API design.
Marketplace Platforms
AI / ML
Full Stack
Hiring With This Round
Senior AI Engineer
Build autonomous procurement agents
Enterprise Sales Lead
Own Procure+ B2B revenue
Product Manager
Drive Phase 2 roadmap execution
Growth Marketer
Scale buyer & vendor acquisition
11 — Roadmap
The Path to $10M ARR
A clear, phased execution plan — Phase 1 captures the market, Phase 2 monetises it deeply.
1
2023–2024 · Done
Foundation & Launch
SaasKart marketplace launched
500+ products listed
SIA AI Advisor v1 built
AIC-MUJ govt. funding secured
Buyer & vendor community live
2
Q1–Q2 2026 · Now
Seed Round & Scale
Close $1M seed at $10M valuation
Expand to 2,000+ products
SIA v2 — smarter AI recs
Procure+ private beta
Hire senior AI & sales team
3
Q3–Q4 2026 · Next
Procure+ Launch
Procure+ GA for SMBs
AI Agents v1 (3 agents)
First 100 Procure+ customers
Buyer Intent data launch
Series A fundraising begins
4
2027 · Vision
Market Leadership
Full AI Agent Suite live
Enterprise tier with ERP integrations
South-East Asia expansion
$10M ARR milestone
IPO readiness / strategic acquisition
12 — Competitive Landscape
Why SaasKart Wins
No competitor combines India-first discovery, AI-driven recommendations, and autonomous procurement management in a single affordable platform.
Platform
India-First
SMB Focus
AI Advisor
Procurement
AI Agents
Free Buyers
Position
SaasKart
✓
✓
✓
✓
✓
✓
★ Our Play
G2.com
✗
✗
✓
✗
✗
✓
US-centric, no procurement
Capterra / Gartner
✗
✓
✗
✗
✗
✓
No procurement layer
Zluri
✓
✗
✗
✓
✗
✗
Enterprise-only, no marketplace
Vendr
✗
✗
✗
✓
✗
✗
US only, high-cost
TechJockey (India)
✓
✓
✗
✗
✗
✓
Nearest India rival, no AI
Our Three Unfair Advantages
India-Native
Built for Indian pricing, UPI payments, SMB buying behaviour, and regional languages — not a US product retrofitted for India.
Full Lifecycle
Only platform combining discovery → buying → procurement management → AI agents in a single experience for SMBs.
Govt. Credibility
AIC-MUJ (NITI Aayog) backing adds institutional trust — critical for onboarding enterprise and government buyers in India.
13 — Why Now
The Perfect Moment
Six macro tailwinds have converged to make this the ideal time for SaasKart to become India's definitive software intelligence platform.
📈
India SaaS Explosion
India's SaaS market grows at 27.3% CAGR — from $10.4B in 2024 to $80B by 2034. Hundreds of thousands of SMBs are adopting their first SaaS tools and desperately need guidance.
🤖
AI Is Reshaping Procurement
AI-driven contract intelligence, spend forecasting, and supplier risk scoring are transforming procurement. SaasKart is building the AI procurement layer for India first.
🏦
AWS India Validates the Moment
AWS launched its India Marketplace in May 2025 — a "UPI moment for enterprise software procurement." Institutional validation that India's software buying is ready to fully digitalise.
💸
$19.8M Wasted Per Company
Average annual SaaS waste per organisation has barely dropped despite years of awareness. The problem is structural and software-solvable — at enormous scale.
🏛️
Digital India Momentum
Make in India, Startup India, and Digital India — combined with $176B+ IT spending projected in 2026 — create a government-powered tailwind for Indian SaaS platforms.
🎯
No Dominant Local Player — Yet
Despite India's massive SaaS market, there is no dominant local software discovery and procurement platform. G2 ignores Indian SMBs. TechJockey lacks AI. The window is open right now.
14 — Vision & The Ask
Every Indian business — from a 5-person startup in Jaipur to a 5,000-person enterprise in Mumbai — deserves intelligent, autonomous software procurement. That is what we are building.
Prateek Mathur · Founder & CEO · SaasKart.co
Join Us in Building India's Software OS
$1M Seed · $10M Valuation · Jaipur, India · 2026
Phase 1 Target · 12 Months
₹5Cr ARR
2,000+ products, 500+ vendor subscriptions, 50,000+ registered buyers on the marketplace
Phase 2 Target · 24 Months
$2M ARR
100+ Procure+ enterprise customers, AI agents in production, Series A raise initiated
Long-Term Vision · 36 Months
$10M ARR
India's #1 software procurement platform, South-East Asia expansion, IPO or acquisition track